{"id":953,"date":"2010-03-16T11:48:48","date_gmt":"2010-03-16T15:48:48","guid":{"rendered":"http:\/\/demonstro.us\/word\/?p=953"},"modified":"2010-03-16T11:48:48","modified_gmt":"2010-03-16T15:48:48","slug":"sxsw-update-mostly-film-marketing","status":"publish","type":"post","link":"https:\/\/demonstro.us\/productions\/2010\/03\/sxsw-update-mostly-film-marketing\/","title":{"rendered":"SXSW UPDATE: Mostly Film Marketing"},"content":{"rendered":"<p><a href=\"http:\/\/labs.ifp.org\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-954\" title=\"300\" src=\"https:\/\/i0.wp.com\/demonstro.us\/word\/wp-content\/uploads\/2010\/03\/20100316_300-135x150.jpg?resize=135%2C150\" alt=\"300\" width=\"135\" height=\"150\" \/><\/a><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignleft  size-thumbnail wp-image-955\" title=\"roses'+swag+pic\" src=\"https:\/\/i0.wp.com\/demonstro.us\/word\/wp-content\/uploads\/2010\/03\/20100316_roses_swag_pic-112x150.jpg?resize=112%2C150\" alt=\"roses'+swag+pic\" width=\"112\" height=\"150\" \/><\/p>\n<p><br class=\"spacer_\" \/><\/p>\n<p><br class=\"spacer_\" \/><\/p>\n<p>Good morning from SXSW! I\u00e2\u20ac\u2122ve got just over a full day left at the fest,  and I\u00e2\u20ac\u2122m starting it with screenings of two IFP films in competition \u00e2\u20ac\u201c  Miao Wang\u00e2\u20ac\u2122s <a href=\"http:\/\/www.beijingtaxithefilm.com\/\">Beijin<\/a><a href=\"http:\/\/www.beijingtaxithefilm.com\/\">g Taxi<\/a> and Cameron Yates\u00e2\u20ac\u2122 <a href=\"http:\/\/www.thecanalstreetmadamfilm.com\/\">The  Canal Street Madam<\/a>.<\/p>\n<p>Both have had outstanding marketing schemes at  the fest. At the Beijing Taxi party \u00e2\u20ac\u201c Beijinger 80s-style punkrock bands  playing in a Mexican bar \u00e2\u20ac\u201c Miao (with her parents as assistant  marketers) sold t-shirts and one-of-a-kind flipbooks showing scenes from  the film. The Canal Street Madam branded condoms, including their  screening times, were a huge hit at all the parties. Looking forward to  seeing both films at the <a href=\"http:\/\/www.drafthouse.com\/\">Alamo<\/a> Lamar today. I am in love with that theater chain (thou I am certainly  not their only suitor) \u00e2\u20ac\u201c there\u00e2\u20ac\u2122s nothing quite like being served pizza,  beer, and a chocolate peanut butter milkshake during a film.<\/p>\n<p>SXSW  has have commissioned a series of 30-second intro reels, magical  realism hazards of filmmaking, from filmmaker David Lowery (his <a href=\"http:\/\/www.stnickfilm.com\/\">St. Nick<\/a> is a <a href=\"http:\/\/labs.ifp.org\/\">Narrative Lab<\/a> alum and premiered at SXSW  09). SXSW&#8217;s originality has made the filmmakers here step up their  game. <a href=\"http:\/\/life2movie.com\/\">Life 2.0<\/a> had a Q&amp;A via  Second Life, the <a href=\"http:\/\/www.happypoetmovie.com\/\">Happy Poet<\/a> team parked the vegetarian food cart that is the center of the film in  front of the theater (I&#8217;m pressing them to put recipes on their  website), and to my glee, everyone seems to have clever 1\/2&#8243; buttons  with images from their films.<\/p>\n<div>Yesterday I was a Programmer in one of SXSW\u00e2\u20ac\u2122s Mentor Sessions. I\u00e2\u20ac\u2122ve only  ever been on the producing side of this event, so it was fun to have my  own speed dating table and meet new filmmakers working on great  projects.<\/div>\n<div>\n<div>The SXSW jury awards presentation is  tonight &#8211; fingers crossed for our films in competition!<\/div>\n<div>-Rose  Vincelli, IFP Program Manager<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Good morning from SXSW! I\u00e2\u20ac\u2122ve got just over a full day left at the fest, and I\u00e2\u20ac\u2122m starting it with screenings of two IFP films in competition \u00e2\u20ac\u201c Miao Wang\u00e2\u20ac\u2122s Beijing Taxi and Cameron Yates\u00e2\u20ac\u2122 The Canal Street Madam. Both have had outstanding marketing schemes at the fest. At the Beijing Taxi party \u00e2\u20ac\u201c Beijinger &#8230;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[27],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p30YEa-fn","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/demonstro.us\/productions\/wp-json\/wp\/v2\/posts\/953"}],"collection":[{"href":"https:\/\/demonstro.us\/productions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demonstro.us\/productions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demonstro.us\/productions\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/demonstro.us\/productions\/wp-json\/wp\/v2\/comments?post=953"}],"version-history":[{"count":0,"href":"https:\/\/demonstro.us\/productions\/wp-json\/wp\/v2\/posts\/953\/revisions"}],"wp:attachment":[{"href":"https:\/\/demonstro.us\/productions\/wp-json\/wp\/v2\/media?parent=953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demonstro.us\/productions\/wp-json\/wp\/v2\/categories?post=953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demonstro.us\/productions\/wp-json\/wp\/v2\/tags?post=953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}