arrot Creative, a social media marketing agency, came to us to document a party celebrating their 6th Anniversary and recent relocation into a grand 12th floor loft space in Dumbo, Brooklyn.  Their view of Manhattan and the Brooklyn Bridge is inspiring and plays a big role in the video.  They were simply out to have a good time and share their new space with friends and family, but with the help of Matt and Kim’s song “Block After Block” they got a video worth sharing.

Demonstrous Productions team was not satisfied to make a simple video, and the founders of Carrot Creative were sold an idea that pushed their own expectations.  Our concept was to add a playful luminescence by added LED icecubes to the drinks of the Carrots. A camera recorded the festivities at regular intervals, creating a the timeplase seen in the video.  What the video doesnt show is the live playback of the images seconds after they were taken.  This created a fun conversation piece and “out-of-party-experience” as partiers could see themselves from above the space.  The LEDs in the drinks were also a Demonstrous touch.  The combination of the photographic feedback and glowing beverages allowed for a playful final moment that culminated in the >CARROT logo written in light.