Over the past few weeks we have developed a video project with Holstee, a New York company which sells life style goods designed with a conscience. The video is based on their wildly popular Manifesto, which starts, “This is your life” and ends “Live your Dream, Share Your Passion”. The products they sell are often repurposed or reclaimed materials, their manifesto is about reclaiming your destiny.
In my ten years in NYC I have witnesses a sea change on the streets, bikers have rallied and reclaimed public spaces. This is a new century, that will be defined by cities, and the automobile paradigm will no longer be adequate. The machines that once represented freedom have become steel prisons for one, that choke the roadways like fat in an artery. We need to be agile and change directions quickly.
Life(cycle) is about reclaiming the city and our destiny. We are still in preproduction and we need your help! If you would like to be in the video sign up here: http://www.lifecycle.holstee.com/. We will be shooting in NYC on Oct 8th, 2011!